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This person is responsible for developing, implementing, and managing effective and cost efficient online marketing campaigns that exceed their clients objectives and goals.
Duties Include:
Understand the clients product, their markets, their competitors, and their marketing objectives and goals
Identify and develop the most effective and cost-efficient online marketing programs to exceed the clients objectives and goals
Write creative and effective advertisement copy within search engine specifications
Conduct site analyses to identify landing pages coinciding with campaign goals and a quality user experience
Monitor and manage paid search bids to stay within campaign budgets and campaign goals
Effectively interact with search engine partners to understand their services, capabilities, and operational requirements
Track and analyze campaigns to maintain optimal results
Create client reports to keep them updated on the status of their campaigns
Create and maintain project plans
Detailed data analysis and industry research
Assist in promotion and sales of search marketing
Skills and Experience Required:
2-4 years of product marketing experience preferred
Previous search engine marketing is preferred
Computer skills including proficiency with Microsoft Office, particularly Excel and PowerPoint.
Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Excellent writing and communication skills
Excellent interpersonal skills, and eagerness to work as member of a team
Willingness and ability to travel and work extended hours as needed
Categories: Advertising
Industry: Advertising and Marketing Firms Business Services Internet
Apply Here for the Paid Search Marketing Associate Job
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