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The Search Marketing Manager is responsible for day to day management of a client account. They will not only be responsible for overseeing the specialists on their client accounts, but may also be assigned to assist with training others on search manager job duties and processes.
Search Manager Responsibilities:
Financial
Completes and manages financial forms
IOs
Media tracker
Daily budget tracker
Responsible for effectively managing the search spend as planned by director, client or agency
Submits media tracker to finance monthly
Strategy
Works with a search director to build the strategy
Executes a search campaign against the strategy
New Business
Supports new business efforts by assisting others with proposals, research and data collection
Actively participates in organization and development of new business pitches with senior level guidance
Client Interaction
Participates in calls and meetings
Develops client interaction agendas and materials as needed
Leads calls when they are relevant to work that has been produced by the search manager
Management
Manages relationships with vendors on their accounts
Oversees specialists to ensure timely and accurate product or results delivery
Provides input for specialist performance reviews
Tactical
Maintain knowledge of clients business, competition and latest industry news and trends.
Provides direction on keyword development to specialists, who are responsible drafting initial keyword lists
Reviews keyword list, landing pages, and estimates, finalizes and submits to client for review
Provides direction to specialists for creative development
Reviews creative written by specialists, revises as needed and submits final to client for approval
Provides direction to specialist for trafficking out campaign
Checks to ensure that action tags are in place on site
Checks to ensure that campaign is tracking properly immediately after launching
Works with vendors to set-up accounts in search engines
Takes screenshots when campaign launches and then regularly throughout campaign
Checks status of accounts daily
Provides reporting in PPT format as needed
Submits completed report to search director for final review before being sent to Client
Takes client through results on monthly calls
Implements new testing using direction from search director
Account performance troubleshooting
Assists in training other employees on search manager job duties and processes
Categories: Advertising Product Management
Industry: Advertising and Marketing Firms Business Services Internet
Apply Here for the Search Marketing Manager Job
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