Sr Manager Paid Search Operations Job in Boston Massachusetts (MA)

The Sr Manager of Paid Search Operations manages the quality and workflow of the daily operations in the Paid Search department. He/she creates new or improves existing processes for enhancing their Paid Search delivery. He/she is also responsible for personnel management including hiring, training and reviews. In addition, he/she must also be able to work with large clients directly, in conjunction with their team. This is a newly created and highly visible, hands-on position.
Job responsibilities include:
Ensure winning Paid Search strategies
Mentor operations team to develop search marketing strategies that meet or exceed their clients objectives
Provide guidance to Account Directors regarding paid search capabilities, launch timelines, and search tactics.
Evaluate efficient tools to project traffic and effectively set clients expectations.
Communicate weekly status on progress to senior management
Enhance the efficiency and accuracy of their main processes
Search Marketing Campaign Management
Manage all aspects of researching and launching search marketing campaigns including ad writing, keyphrase research, keyphrase volumes, site analysis and search trends.
Provide training on optimizing campaigns including bids, quality scores, ad optimization and budget optimization.
Develop campaign monitoring/QA processes to ensure all campaign settings/tactics are correctly implemented.
Ensure monthly reports are completed and delivered on time. Provide training on analyzing results and developing insights
Make recommendations to further automate their monthly reporting processes and templates.
Search Marketing Financial Management
Develop processes to ensure campaigns are launched and ended in conjunction with contract.
Create and review budget tracking spreadsheets for each campaign for operations team to complete daily.
Serve as liaison between search marketing operations and finance department.
Review and approve monthly invoices to ensure activity is consistent with budgets and with budget tracking.
Manage the Paid Search team personnel
Manage work flow and daily task management for the paid operations team. Ensure their client deadlines are met.
Serve as liaison between search marketing operations team and Account Directors.
Serve as go to for all campaign management related questions.
Develop/monitor goals and KPIs for each position.
Provide training or access to training for each team member to improve their skills.
Hire and on-board new employees.
Troubleshoot client issues and present at key meetings
Be prepared to assist team members on client calls and on-site meetings
Be able to articulate solutions that address their clients pain points
Experience/Education:
7-10 years experience in an online marketing environment, including at least 3 years of dedicated paid search experience in an agency environment
Working knowledge of Doubleclick, Omniture, Google Analytics, and bid management tools required.
Experience with popular industry tools including Compete, Comscore, Hitwise, & AdGooroo preferred.
Experience with online marketing operations, management and reporting
Willingness to be a player/coach as circumstances dictate
Experience managing campaigns and campaign budgets
Proficient with MS Office tools, especially Excel & Power Point.
Excellent verbal, written communication and organizational skills
Experienced client-facing presenter
BA or BS required in Marketing or a related field
Categories: Advertising Product Management
Industry: Advertising and Marketing Firms Business Services Internet

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