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The VP Global Marketing will report directly to the VP, Global Marketing Management for the division.
The main goals for this position include:
Lead the cross functional, cross regional collaboration required to achieve alignment on and performance against the Franchise strategy including:
Create and maintain a map of existing products, current initiatives and targeted growth areas, and develop portfolio optimization plan.
Develop and communicate fact-based portfolio recommendations, including potential acquisitions, opportunities in adjacencies, and divestitures in partnership with Business Development and Licensing.
As well as:
Determine and implement global strategic marketing strategies for the Franchise in co-operation with the Regions
Lead other global marketing activities (i.e., market research, market development, upstream marketing, training and education)
Translate a deep understanding of customer needs into a balanced product pipeline in co-operation with R&D and Business Development and Licensing
Support portfolio and strategy analysis with rigorous, fact-based and value-oriented resource allocations and recommendations on acquire/divest decisions.
The VP of Marketing will also
Deliver Global Strategic Plan for Devices and Guide Product Portfolio Activities
Oversee development and management of global plans including objectives and strategies: For all markets, all product lines and be accountable for all functions and all regions including: market research, intelligence, global sales training and education, promotional advertising, budgets, reimbursement and health economics strategies and the strategic planning process.
Direct upstream marketing activities, i.e., determine customer unmet needs and identify opportunities to meet critical needs and work in conjunction with the Upstream Marketing team to examine all opportunities and adjacencies.
This VP of Marketing is a member of the Product Development Team and will define product development needs to fit with Global strategy, work with R&D to create a list of alternatives, and decide on go/no go of the eventual product development and product launch.
Direct Business Development and Licensing assessment of potential targets, including fit with strategy and portfolio.
Ensure product consistency with overall portfolio strategy, e.g., manage activities of regional marketing directors to ensure product fit into total product portfolio.
Create and articulate value proposition and global pricing strategies, and co-ordinate execution in the regions.
- Develop and implement robust launch plans and manage timely global roll-out.
- Develop and implement product lifecycle plans.
Requirements:
MBA with 12+ years of total experience, including a minimum of 5 years in medical device, preferable in minimally invasive surgical products or high technology medical devices (MBA in business or economics preferred)
Experience:
10+ years of Marketing experience as well as experience in product development, consulting or finance
3-5 years of experience in Strategic Planning or Portfolio Management
Experience in successfully managing large P&L (e.g., several hundred million dollar)
Experience managing a global product preferred
Proven record of leadership and managing large functional group
Strategic vision and thinking
Knowledge of medical products, sales force, and customer needs
Categories: Advertising Product Management Marketing
Industry: Research, Infectious Disease, Genetics Surgical, Medical Surgical Mechanical Devices, Mechanism, Component
Apply Here for the Vice President Global Marketing Job
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