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The Organic Search Marketing Strategist applies their SEO and Marketing skills and experience to develop SEO campaigns that increase visibility, drive qualified traffic to their clients sites and build/buy tools to help the SEO group become more effective.
Job responsibilities include:
Developing the organic search strategy
Review all relevant material or attend meetings to gain a full understanding of their clients marketing/site goals and objectives
Translate clients marketing goals into a responsible and successful organic strategy based on your knowledge of the search engine algorithms
Communicate your strategy directly to their client, including onsite visits
Creating detailed SEO recommendations
Develop keyword strategies for optimal on-site performance
Provide detailed site analysis
Provide actionable competitive analysis
Develop detailed recommendations for site changes
Develop a comprehensive linking strategy
Monitoring progress and adjusting the optimization strategy accordingly
Establish SEO audit baselines
Establish SEO performance baselines
QA all SEO recommendations, before and after launch
Analyze monthly search engine performance reports to determine if new optimizations are needed
Monitor client site and competitor site changes
Improving SEO expertise
Stay updated with new search engine algorithm changes and tactics
Write client-ready POVs and internal SEO standards documents
Keep abreast of latest search engine trends and news
Recommend and research new tools and offerings (e.g. social search, reputation mgmt., local search etc.)
Participate and occasionally lead SEO team meetings
Mentor junior SEO Specialists
Assisting in Sales process
Assist on renewal activities
Upon request, analyze prospective sites for sales opportunities
Experience/Education
BA or BS required in Marketing, IT or a related field
3-5 years experience in organic Search Engine Optimization
1-3 years writing/editing web pages
1+ years of experience in web development
Experienced client-facing presenter
Ability to handle multiple clients simultaneously
Excellent writing and communication skills
Proficiency with a variety of SEO tools (indexing, on-page and linking)
Proficiency with MS office tools
Categories: Advertising Information Technology "IT", Computers Product Management
Industry: Advertising and Marketing Firms Business Services Internet
Apply Here for the Organic Search Strategist Job
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